Big Billion Days 2026: What You Need to Know About Pixel 10 Deals

Last updated 4 October 2026. Flipkart has now published its Pixel sale prices, and they are in the table below.

Flipkart’s Big Billion Days 2026 sale starts on 9 October, and if you have been waiting to buy a Google Pixel, this is the sale to watch. Pixel phones in India have seen some of their deepest price cuts of the year during Big Billion Days.

Flipkart has now published the prices, and there are two catches. First, every figure below is an effective price, which only appears if you stack a bank discount, an exchange bonus and SuperCoins together. Second, the year-old Pixel 10 is listed at Rs 68,999 while the brand-new Pixel 11 comes to Rs 69,999, so the older phone saves you about Rs 1,000.

The Short Version

• Sale starts: 9 October 2026
• Early access: 8 October for Flipkart Plus and Flipkart Black members, and Flipkart credit card holders
• Amazon runs at the same time: the Great Indian Festival also begins 8 October
• Bank offer: 10 percent instant discount on Axis Bank and ICICI Bank cards
• Pixel 11: Rs 89,999 list, Rs 69,999 effective
• Pixel 10: Rs 68,999 effective
• Pixel 10a: Rs 47,999 list, Rs 39,999 effective
• The catch: those are maximum offer-based prices, not what everyone pays

Big Billion Days 2026 Dates

Flipkart has confirmed that Big Billion Days 2026 begins on 9 October. Members of Flipkart Plus and Flipkart Black, along with Flipkart credit card holders, get in a day early on 8 October.

Early access matters more for phones than for almost anything else. The best Pixel deals have sold out quickly in past sales, so that one-day head start can be the difference between getting the price and missing it.

Bank Offers

Flipkart is offering a 10 percent instant discount on Axis Bank and ICICI Bank cards. On a phone costing Rs 70,000, that is a meaningful saving on top of whatever price cut Flipkart announces.

Bank discounts usually have an upper limit per card, so check the maximum before you plan around the full 10 percent.

What Pixels Cost Right Now

Before the sale, here is the baseline. These are the prices to compare against when the deals go live.

Pixel 10

The Pixel 10 launched in India at Rs 79,999. It has already come down, and was selling for around Rs 72,990 on 21 September.

Pixel 11 series

The Pixel 11 family is Google’s newest lineup, and it is expensive. Official India prices at launch:

• Pixel 11: Rs 89,999 (12GB RAM, 256GB)
• Pixel 11 Pro: Rs 1,19,999 (12GB RAM, 256GB)
• Pixel 11 Pro XL: Rs 1,34,999 (12GB RAM, 256GB)

We covered the phones themselves in our Pixel 11 series breakdown.

What Last Year’s Sale Tells Us

Big Billion Days 2025 followed a clear pattern. The newest Pixel got a modest cut, while last year’s model got a dramatic one.

• Pixel 9 dropped to Rs 34,999, less than half its launch price
• Pixel 10, brand new at the time, was offered at Rs 67,999

That pattern is why the Pixel 10 looks like this year’s phone to watch. It is now the older model, which is exactly the position the Pixel 9 was in last year.

What about the Rs 34,999 Pixel 10 rumour?

Several videos online claim the Pixel 10 will drop to Rs 34,999 this year. Flipkart has not confirmed that, and we have not found a reliable source for it. It would mirror last year’s Pixel 9 deal, so it is not impossible, but treat it as a rumour until Flipkart publishes the price.

Pixel Prices in Big Billion Days 2026

Flipkart published its Pixel deals on 29 September, so these are no longer estimates. However, read the right-hand column carefully, because the sale price and the price on the tag are not the same thing.

How the Pixel 11 reaches Rs 69,999. Flipkart gets there by adding three separate things together: Rs 12,000 off through a bank offer, Rs 6,000 as an exchange bonus, and Rs 2,000 in SuperCoins, according to Business Today. The Pixel 10a works the same way, with Rs 4,000 off through a bank offer and Rs 4,000 as an exchange bonus.

So what will you actually pay? Only the full Rs 69,999 figure applies if you hold the right bank card and have a phone worth trading in and have SuperCoins saved up. Business Today describes these as “maximum offer-based prices” and advises checking eligibility before assuming you will see the same number at checkout. Without an exchange, for instance, the Pixel 11 is closer to Rs 76,000.

The genuinely odd part. The Pixel 10 lands at Rs 68,999 and the Pixel 11 at Rs 69,999, a gap of roughly Rs 1,000. Digit reaches the same conclusion we do: at that distance, the newer phone is the better buy. Buying last year’s model to save a thousand rupees makes little sense when the current one costs almost the same.

Flipkart has not confirmed how the Pro, Pro XL and Pro Fold prices are made up, so treat those three as less certain than the Pixel 11 and Pixel 10a figures.

Pixel 10 or Pixel 11: Which Should You Buy?

Buy the Pixel 10 in the sale if you want the best value. If last year’s pattern repeats, it will be the biggest discount, and it is still a very capable phone with years of software updates ahead.

Buy the Pixel 11 if you want the newest camera and chip and plan to keep the phone for a long time. Just do not expect a large discount on a phone that launched in August.

Wait if neither price looks right on 9 October. Pixel prices often dip again during later festive sales, and phones are getting more expensive this year overall, so a good sale price is worth taking when you see one.

How to Get the Best Price

Check the real price history

A discount is only a deal if the price actually dropped. Compare the sale price with the Rs 72,990 the Pixel 10 was selling for in September.

Stack the offers

The best final price usually combines three things: Flipkart’s sale price, the bank card discount and an exchange offer on your old phone.

Be ready on day one

Add the phone to your cart before the sale, keep your card details ready and be online when it starts. Popular Pixel deals have gone quickly in past years.

Compare with other phones

If the Pixel you want does not get a good price, look at alternatives. Our Pixel 9a vs Galaxy S25 FE comparison covers two cheaper options, and our list of smartphones with the best battery life is worth a look if battery matters most.

Big Billion Days Pixel Questions, Answered

What is the price of the Google Pixel 10 in Big Billion Days?

Rs 68,999 as an effective price, which Flipkart published on 29 September. That is only about Rs 1,000 below the Pixel 11 at Rs 69,999, so the newer phone is the better buy at that distance. Remember that an effective price assumes you claim the bank offer and the exchange bonus.

Will I really pay Rs 69,999 for the Pixel 11?

Only if all three parts apply to you. The price combines Rs 12,000 off through a bank offer, Rs 6,000 as an exchange bonus and Rs 2,000 in SuperCoins. Without an old phone to trade in, you are closer to Rs 76,000.

When does Big Billion Days 2026 start?

9 October 2026. Flipkart Plus members, Flipkart Black members and Flipkart credit card holders get in on 8 October. Amazon’s Great Indian Festival starts on 8 October too, so both sales overlap.

Which bank cards get a discount?

Axis Bank and ICICI Bank cards get 10 percent off instantly. There is a cap per card, so check the maximum before planning around the full 10 percent on an expensive phone.

Pixel 10 or Pixel 11 in the sale?

The Pixel 10 for value — it is the older model, which is the one that historically gets the deep cut. The Pixel 11 launched in August, so expect little more than a token discount.

Will the Pixel 10 drop to Rs 34,999?

Unconfirmed. That figure comes from videos repeating last year’s Pixel 9 price, not from Flipkart. It is possible, but the memory chip shortage has pushed phone prices up across the market this year, which makes a repeat less likely than it looks.

The Bottom Line

Big Billion Days 2026 starts on 9 October, with early access on 8 October. The Pixel 10 is the most likely to get a big price cut, following the same pattern that took last year’s Pixel 9 to Rs 34,999.

Until Flipkart publishes the actual prices, treat any specific number you see online as a guess. We will update this page as soon as the official Pixel deals go live.