With the captivating AI generated videos coming up is it really the end of video media industry as we know it ?
In the world of entertainment journey, we transitioned from traveling bards to radio dramas, and eventually, the enchantment of black-and-white TV. Thanks to the creators and evolving tech our screens burst into vibrant hues, paving the way for the flat, 4K wonderland we enjoy today.Television’s metamorphosis didn’t stop at screen size and resolution; it embraced change in content creation too. From live broadcasts to CGI spectacles, each evolution demanded new skills and automation levels. But, now it’s all set for the impending leap into AI-generated content.
In the spotlight, OpenAI’s Sora crafts visually stunning video. Pairing Sora with AI counterparts for sound, lip syncing, or diving into platforms like LTX Studio opens the gates to a realm where creativity knows no bounds. Now, unlocking your imagination could be as simple as plugging into this blend of technology. The convergence of Sora and other potent AI models could position us just a few years away from witnessing top-tier, AI-crafted entertainment. The future is unfolding, pixel by pixel, and it sounds amazing or does it ?
How it could affect video media and content in general
AI undeniably propels video creation into a realm of fewer imperfections, with its “really cool applications”. This tech could democratize filmmaking and artistic endeavors, breaking down barriers.Yet, in this innovative frontier, artists may raise concerns about potential theft. Sora, akin to its image-generating counterparts, likely harbors copyrighted material, raising questions about originality.
But this could potentially turn out to be in benefit for small scale creators, advertising agencies or commercializations when this technology gets open source and handy.
Speaking of content creation look at YouTube. You’ll find content woven by individuals, some even backed by decent production budgets. AI is set to amplify this creativity, empowering users to craft uniquely compelling content at a fraction of the cost. Yet, the real treasure lies in producing content that resonates with the masses, inviting viewers to become creators. While professionals might resist this shift, well we’ve seen how it works when automation first graced our workspaces, reshaping roles and sparking inevitable change.
This gives a new aspect to which side of the screen you want to be. Creating content or making your own ending of the movie could become the two sides of the same coin.
The problem everyone seems to miss
Picture a world where the boundary between immersive video games and traditional watching experiences dissolves. Imagine having the power to choose whether you simply watch a movie or actively participate in its unfolding narrative. It’s not just a scenario; it might become a movie-night setting – the moment you decide if you’re in for a passive viewing or ready to dive into the heart of the video project. The lines between spectator and participant are about to get delightfully blurry.
But let’s be practical, anyone who has seen the videos made by Sora closely, must have seen the background mess and problem with the physics stuff. The wobbling gestures or continuity will become better with time still there is an issue…
You might think of the best video scripts but the moment you want to generate a video or even an image out of it you need to write a prompt! That’s where the problem is…your script is not a100 % descriptive, there is some gap something that is missed. So the results generated are slightly different from what’s desired.Furthermore, the model Sora works on creates each new prompt right from scratch so even with the exact same frame reference it will create different clips each time.
How would you set apart a real life video ?
Amidst the cool part, there is looming shadow of a future where reality blurs with fiction. Sora and similar tools could fuel the fire of online misinformation. The deceptive nature of AI-generated videos for unsuspecting social media users would be a concern. And, there will be a need for advanced analysis tools becomes crucial in uncovering the authenticity of content.By the time regulations catch-up, the inevitable surge of convincing fake content prevails. The risks of manipulative video evidence or false media coverage, yes it is a thing to ponder upon. And the deepfakes’ chaos was unseen as no one talked about any regulations before that. So that makes a question, are our rules adopting just as fast as the technology is evolving ?
End of video media industry ?
Anticipating the end of content creators, movie industries or the cult of video generation would be far fetched pessimism. Nevertheless, realm of disinformation extends far beyond Sora. Essentially addressing disinformation is a societal challenge, not just a technical one. While Sora may streamline video production, the risks are seemingly exaggerated as companies often promote their products vigorously. The need is to focus on root causes and context, just a reminder that manipulating online videos existed before Sora. Amidst this a healthy skepticism reminds us that appearances can be deceiving in the digital landscape.
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